“The unique ability of radio to deliver local coverage means that we would be able to tie-in a lot of the marketing activities for our brands” Arpita Menon

  Executive Vice President & Head Media Planning and Buying, STAR, India deliberates on how radio is set to gain in the year ahead, even though it would require marketing professionals to better understand the medium, and follow a made-for-radio approach… What are your expectations from marketing spends this year as the conversation of optimism […]

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  • THE SOCIAL CIRCUIT

    IN SUPPORTOF FAIR ACCESS AMIDST intense Net neutrality debate in India, social media player Facebook unveiled its lnternet.org app to aid small businesses in India and challenge Airtel Zero in an indirect fashion. Recently, Mark Zuckerberg, CEO of Facebook, shared his concern over free and fair ac­cess of the Internetto all classes across the society. […]

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